What is The Zero Moment of Truth (ZMOT)?

ZMOT is one of the phases involved in the customer journey process. It’s the online information search and decision making process before purchase. Stimulus- The trigger e.g. realising you’re hungry or deciding you need a new pair of jeans Zero Moment of Truth- Online...
what the hell are KPI’s ?!

what the hell are KPI’s ?!

Hey, It’s Michelle here again! Today I want to talk about “KPI’s and Metrics”. Yes, those big scary words that haunt everyone. what do all of these KPI’s (Key performance indicators) and metrics actually mean? Depending on the objective of your...