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How to make people love your business and YOU!
When people favour a business, it’s not always just about the product. There are many factors that play a massive role in why someone choses to buy something from one place over another. It’s all about the overall experience. People play a massive part of the...
What is The Zero Moment of Truth (ZMOT)?
ZMOT is one of the phases involved in the customer journey process. It’s the online information search and decision making process before purchase. Stimulus- The trigger e.g. realising you’re hungry or deciding you need a new pair of jeans Zero Moment of Truth- Online...

Creating your first Facebook Ad!
Creating your First Facebook Ad! First of all you obviously want to be under the Ads Manager heading such as below: Once here, In order to create a campaign, you should of course be on the “campaigns” tab. From there, click on the green “Create” button in the top left...

Setting up Facebook Ads Manager – Explained!
Hey all, It's Earl here and today i'm going to teach you all how to set up your Facebook Ad Account! This is for all the people that ALREADY have a business manager account. If you DON'T have a Facebook Business manager then please set one up by doing the below! (For...
Don’t press the boost button on Facebook – You’re losing thousands of dollars!
Have you every pressed the boost button on Facebook? Sorry to break it to you but you're losing money! Hey everyone, It's Earl here. One of the directors at Prestige Social media. Today I want to talk about one of the biggest mistakes we see when it comes to social...

How to keep your customers coming back!
How to keep your customers coming back! Hey everyone. It's Chima here. The only thing better than customers, are repeat customers! They are the ultimate goal for any business and for that reason they can be difficult to acquire, but don’t worry Prestige Social is here...

Instagram Stories vs. Instagram Feed: What to Post and Where.
Hey everyone! It's Alicia here today.I'm one of the digital marketers here at Prestige Social. Todays topic is Instagram stories vs Instagram Feed! Have you ever logged into Instagram and thought ‘what’s the difference between sharing a story and posting a photo?’...

How Instagram boosts brands and drives sales
Hey everyone, it's Alicia here, one of the digital marketers here at Prestige. How can I boost my brands identity? What can I do to drive more sales? These are questions I’m sure frequently run through your head. Well in today’s email I’m here to provided a simple...

3 Different Ways to Find Potential Customers through Facebook Ads
3 Different Ways to Find Potential Customers through Facebook Ads: Simply put, if you don’t know how to find potential customers, you will have a hard time converting them to purchasing customers. With this being said, it can be a time consuming and expensive task...

How to respond to reviews
Heyoo, It's Michelle here again and today we're going to be learning about reviews. Replying to reviews is so important! Whether it be positive or negative feedback, it shows your customers and potential customers that you’ve heard their option. Your response doesn’t...