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Facebook Overlay tool… WTF is that?!

Hey everyone, it’s Michelle here!

I’m going to be explaining one of our favourite tools today that some of you may not know about.

Did you know Facebook has a ‘20% text rule’ when it comes to advertising?

This means that text can not take up more than 20% of the picture for your post to be able to run as an ad. Luckily there’s a handy tool to tell you whether your ad is likely to run, and if so whether the reach of your ad may be affected due to too much text.

The 20% text rule only applies to text in the photo itself. You can write as much as you want but save it for the caption! Keep that 20% for the main message that’s going to catch people attention.

Simply upload to your ad via the link below!

https://www.facebook.com/ads/tools/text_overlay