Have you every pressed the boost button on Facebook? Sorry to break it to you but you’re losing money!
It’s Earl here. One of the directors at Prestige Social media.
Today I want to talk about one of the biggest mistakes we see when it comes to social media marketing. Unfortunately, we see this common mistake in about 8/10 businesses we help!
^ Have you ever seen the cute little blue button up there? ^
We call that the BOOST button. It’s tempting. It’s easy. You can push that blue boost button right from your phone or computer, and you believe that you’re expanding the reach of your post beyond your wildest dreams. Well, you’re really not. Let me explain!
If you’re new to Facebook advertising, boosting a post is always appealing because it’s easy to access and simple to set up. It’s also a beautiful blue button that follows you everywhere!
If you’re on a tight budget and looking to maximise your results and save money, boosted posts are not how you should be tackling Facebook Ads!
Now for some, you might still have no idea what the boost button does…
In short, it allows you to target potential customers based on location, age, gender and some interests. This all sounds amazing. However, sometimes you can pay anywhere from $5 to $50 per 1000 people “reached” but they probably wont engage with your content.
Don’t worry though! You can still reach thousands of people on Facebook through our little friend Facebook Ad’s Manager.
Through Ads Manager, you’ll be able to expand your content’s reach, while also capitalising on better targeting, including but not limited to: interests, behaviours, household income, age, gender, religious or political beliefs, relationship status, birthday, occupation, age of children in the home and so much more!
Not only will you be able to get specific with who you want to target you will be able to choose what you want to target them for. Facebook Ads manager offers more than 17 marketing objectives that are not available in the boosting interface. Such as:
– Engagement (this is what clicking the boost button offers)
-Traffic (link clicks)
and so much more! (don’t worry we will explain all of these in more depth in some later lessons)
Taking the extra step to promote posts through Ads Manager can go a long way in terms of results, so I highly recommend it!
If you have any questions, let us know!