Unless it was something you’re already interested in, it basically never happens.
Sometimes we see an advertisement, whether it be on social media, TV or any other platform and scroll straight past it.
Or, perhaps see an offer but don’t pay attention to what business is running that offer. This is why it’s so important to create customer reminders!
Say for example you have a promotion that runs every Tuesday:
Do you think if you post about the promotion once, people will drop all their plans that week to take you up on that offer?
Nope, not likely.
The key is to constantly remind your customers.
On average a person can see up to 5000 ADS PER DAY. Do you really think people are going to remember your “2 for 1 dinner” offer if they only saw it once?
Post about it weekly, allow people to see the promotion a couple of times and give them a chance to take the information in, then make that decision.
It is more effective to pick a few main things to focus on and promote them OFTEN than it is to have a lot of promotions happening at once and promote them less often.
Your audience needs to be reminded.
Not only do you need to remind them on Facebook, but also:
Instagram
Youtube
Snapchat
Google
LinkedIn
Your website
Emails
Once you’re consistently promoting your key offers again and again on all of the above platforms you are almost at “omnipresence” (the power of being everywhere).
To truly achieve omnipresence you must “retarget”
Set up automated ads on Social Media to “follow” around anyone who views, engages or visits your brand online!
I’m sure you’ve experience retargeting ads online when you’ve tried to buy something online but left the website before completing your purchase.
** more on this in our course – www.prestigesocialmedia.com.au/52weeks
Anyways, read over the above email again.
I can’t express how important this is.