5 signs that your social media agency SUCKS
Are you currently out sourcing your social media to an agency? Are you still wondering if they know what they’re doing?
Ask yourself these two questions first:
Have you ever used another company?
Did you ask around before hiring?
Most business owners have had no experience in out sourcing social media before so they have nothing to gauge the work on. Unfortunately, we see this too often and in a lot of cases, people believe that they are getting an amazing service. However, most of these people are paying far too much for way to little.
There are 5 key signs that the company you have engaged with has absolutely no idea what they are doing.
There is nothing more annoying then out sourcing your social media and finding out you have to create all the content. You are paying for a service, yet in a majority of cases spending time still creating all of the content. At Prestige we believe that you should be focused on the other aspects of business whilst we manage all of your social media.
Social media gives your business a face and a personality, very similar to how websites used to. Therefore, it is so important to make sure that the photos you are posting are beautiful. People take 3 seconds to make an opinion, how good does your business look?
However, majority of businesses’ that we meet that are actively engaged with a social media agency are still supplying photos or getting stock images supplied. If your social media agency is not providing PROFESSIONAL photography, look else where. At Prestige we believe this is a key factor in being able to grow your businesses online success, hence why we offer FREE professional photography.
To get an understanding of just how important good photography really is look at some of the recent statistics around imagery and audience engagement:
- Articles with relevant images to the content average 94% more total views than articles without.
- A press release with photos gets nearly 15% more online views than a text-only press release.
- 60% of consumers who use online search say they prefer to contact a business whose listing includes an image.
- Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision.
Is your social media growing? Can you see that the social media agency is actively working on growing your page?
Facebook page growth is something that doesn’t come naturally anymore. Pages that are spending are being rewarded. However, if you are creating great content and distributing it effectively, then page growth will happen, even if you’re not running a bespoke fan growth campaign.
Instagram on the other you should be able to tell if they are putting in time and effort. They should be liking relevant photos, following potential customers and reply to any engagement!
At Prestige we designate you a social media manager, their sole goal is to grow your pages and drive sales. If you aren’t seeing growth, why are you paying?
If you are currently employing a social media manager and they are talking about the “boost” button, ask for your contract, rip it up and burn it. They have no understanding of how to get you sales and certainly have no understanding about social media marketing.
PLEASE read our blog about why you shouldn’t press the boost button. You could be losing hundreds of dollars because of the boost button and it is an extremely simple fix.
If your current social media agency isn’t mentioning the boost button ask how they are running ads and confirm that it isn’t. Other things to confirm are:
.Who they are targeting – age, gender, location ,interests
.What they are promoting
.How much are they REALLY spending
These questions can all play a huge part in how effect your social media campaigns really are.
At Prestige we create a detailed plan at the start of the month and get to understand your businesses. It is so important to make sure that you are being perceived as your business not a marketing company
There are two parts to this problem the first being efficiency.
How long is the company you have employed taking to complete tasks?
One of the biggest problems we hear of at Prestige social is that the company people are engaging with are outsourcing the work.
A great agency should be experienced at delivering high quality work, quick. You should always be a priority and an agency that cares will always make sure that you can contact them at any time to have changes made.
The second part of the problem is flexibility. A good agency should be up to date with trends in digital marketing in general and in the client’s business in particular. They keep up to date with the continuously changing online world and understand your businesses needs just like you do.
Nothing stays the same in businesses for long, and a flexible agency not only knows that but has the processes that enable it to bend with the changes and keep up to date with your needs.
At Prestige social media Adelaide we believe that YOU are the most important person. We want to ensure that social media is not another job, but a profitable part of your business that you can be proud of. If you are unsure of your current social media agencies abilities contact us, we know the ins and out!
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