What Industry are you in?
There are two questions you MUST ask yourself today before moving forward.
- What industry are you in?
- Which social media platforms work best for your you?
The first question is easy to answer. However, the second you might struggle with.
There are plenty of social media platforms on the internet today, but let’s face the reality. Not all social media platforms are worth spending time on. Only a few social media platforms are currently effective for MOST businesses Facebook, Pinterest, LinkedIn, Instagram, Snapchat, Twitter, and a few others with more than a million active users.
There are well over 2.4 billion social media active users today and Facebook alone has more than 2 billion monthly active users. The average daily time spent on social media platforms is around 135 minutes, and that is only increasing.
Which social media platforms should your business use?
Facebook is by far the most popular social media platform in the world today, but it is not necessary that all businesses should allocate most of their resources on Facebook marketing. Some businesses get most of their returns from the Facebook ad campaign while some others will see a larger return from Pinterest. It depends on the nature of the business.
Let’s learn about the nature of some of the more popular social media platforms on the internet today.
- Twitter: Suitable for large companies generally, famous people, or mico-influences
- Instagram: Businesses related to food, travel, fashion, and luxury seem to get the most out of this platform.
- LinkedIn: LinkedIn is best for recruiters, B2B service providers, and freelancers.
- Facebook: Every single business must be on Facebook.
- Google+: Bloggers, B2B networkers, and freelancers can best utilize this platform.
- YouTube: Brands that have plenty of video content and professionals who want to share their expertise can enhance their reach via YouTube.
- Pinterest: This social media platform is extremely popular among women. Pinterest is great for sharing stuff related to fashion, design, food, or anything DIY.
- Yelp/Foursquare: This platform works great for restaurants, B2C companies, bloggers, reviewers, travel companies, and brick-and-mortar stores.
You should build your presence on various popular social media platforms and allocate your time and resources, according to the return that you are getting from each social media platform.
5 Proven Tips to Implement Today
Now that you are aware of the nature of various social media platforms, let us look at the 5 tips to boost your social media following.
- Know your audience
All your efforts will go in vain if you are not aware of your audience. List out the interests, demographics, age group, gender, and other important factors related to your audience. After you know your audience, understand what they need and what they are looking for.
Take time to list out their pain points, queries, and other things that would interest them. Understanding your audience will help you create appealing posts on a regular basis.
- Publish valuable posts on a regular basis and make sure that you involve your audience
After understanding your audience, it is a time for you to create appealing posts on a regular basis that your audience would love to read and respond. You should be updated with recent events, news, and other changes that would interest your audience.
Cater your audience with breaking news, analytical posts, facts, and strong opinions. Encourage them to engage with your posts by asking their opinion or by asking them questions. You should utilise different types of content formats for gaining more engagement. You can publish video content, organize contests, publish infographics, reach out with live videos, and more.
The study, conducted by Tubular Insights, has found that people spend 8X longer watching live videos in comparison to on-demand videos. However, it does not mean that you should only feed your audience with live videos.
The timing of publishing a post is also a crucial factor, and the timing depends on the social media platform that you are using. Check out the right time to post on different social media platforms for getting the maximum engagement. Don’t forget to reply to your comments, as people love to engage with pages, which care about their opinions and Facebook’s algorithm takes it into consideration now.
Neil Patel, founder of multimillion-dollar digital marketing agency and other popular companies, puts a great emphasis on responding to his comments. If you check out his YouTube channel, you can see that he is why he believes it is so important.
Lastly, encourage your existing followers to share your posts with their friends. You can give away freebies in exchange for their engagement or organise a contest/sweepstake.
- Use paid ads and make use of the retargeting feature
Advertising on social media platform is affordable for businesses of all size. Make use of the paid ads on Twitter, Facebook, and other popular social media platforms to boost your reach. There are plenty of targeting features provided by popular social media platforms, allowing you to reach targeted users.
Also, make use of the retargeting feature. Around 60% of the online users consider retargeted ads (Source). Finally, check out the analytics to find out your ad performance and make necessary changes to your tactics if needed.
- Influencer marketing
Develop a network of influencers in your industry. Contact them with an attractive offer and show them some valuable posts that they would love to share with their followers. Influencers have loyal followers and they trust them. In fact, one study shows that people trust influencers more than they trust celebrities.
Develop a long-term relationship with them. When those influencers share your posts on a regular basis, you can also get some loyal followers.
- Harness the power of brand collaboration
This is the final tip that I am about to mention in this article. This tip is extremely powerful and it will help you immediately increase your reach. Collaborate with non-compelling brands that still have something in common and pitch your idea of joint social media campaigns. Doing this will help you gain new followers from one another.
Playboy and Red Bull did a joint social media campaign and got a tremendous return from their campaign.
The tips that we have mentioned will help you improve your engagement and following. However, you should also keep in mind that you will gradually grow your followers. It’s not as if you will get millions of followers overnight, however that can happen..
Sometimes you may need to revise your posts and tactics if you fail to get results.
Many give up on their journey in a few months. A person who is consistent with learning and posting on social media platforms is the one who will eventually build a solid following.
Lastly, always keep an eye on popular social media channels related to your niche to learn from them.
What platform should my business use?!
Everyone business is different at the end of the day. If you need help identifying your target marketing contact us, we will help you!
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